Angel Investing

Layne actively evaluates investment opportunities. Her philosophy is to invest in entities she is passionate about and/or sees substantial upside potential. The market segment she feels most comfortable with is B2C where users can absorb many or buy on a regular basis through a subscription model.

This Is L.

L is dedicated to the rebellious notion that women everywhere deserve better. No ingredients you can’t pronounce. No exhausted cliches. Just the quality you expect and the authenticity you deserve.

Why Layne invested: “Compelling product line that major chains, like Target and CVS, want in their stores.”

ACQUIRED BY PROCTER & GAMBLE. FEBRUARY 2019.

Rothy's

Made from recycled water bottles, Rothy's shoes are the most comfortable, stylish ballet flat available. And you can wash them in the washing machine.

Why Layne invested: "I have six (nope, now eight; update - ten) pairs. Need I say more?"

STRATEGIC INVESTMENT BY ALPARGATAS S.A. VALUES ROTHY’S AT $1B. APRIL 2022.

Birdies

Finally, a slipper designed to make you feel your best at home. They are truly slippers with style!

Why Layne invested: "I believe in the co-founders, Bianca and Marisa, and their vision of chic-AF shoes for home entertaining.”

Birdies was acquired by KNS International March 2025.

Cultivar San Francisco

Cultivar San Francisco is a new experience in wine enjoyment. They pair an array of local wines with highest-quality food for a great meal or just a place to meet up with friends for a glass of wine or micro-brewed beer.

Why Layne invested: "I've always enjoyed Cultivar and Caspar Estate wines. Their location and focus on farm-to-table cuisine has set them apart from mere ‘wine bars’."

Cultivar has become incredibly successful and has returned more than triple the investment to date.

SalonHQ

SalonHQ is a platform that allows professional hair stylists to monetize the products their clients love. The company partners with white-labeled entities who have the direct relationship with those stylists.

Why Layne invested: “Personally I want to buy every product my hair stylist uses. So leveraging their roles as ‘trusted advisors’ and empowering them with an incremental source of income is a win-win.”